If you’re a local business owner and you haven’t kept up with the recent buzz surrounding Pokémon GO, there may be a good reason for you to tune in now!
What advantage can this give to your local business?
Well, what makes this mobile-app unique is that it’s sending users to real world locations in order to capture Pokémon and the location” may be your brick-and-mortar store, leading to an increase in foot traffic.
Here are a few ways you can take advantage of this phenomenon using social media, and attract a wave of gaming customers to your business location.
- Set a ‘lure’. If your business is near a “Pokéstop” (download the app to check), you can purchase something called a lure. A lure attracts more Pokémons, and therefore more gamers, to your location for a span of 30 minutes, costing as little as £1.
- Discounts. Give a discount to gamers who post screenshots of their captured Pokémon they caught near to your premises and tag you on social media. This spreads the word to their followers (who are most likely also in your area) that your location is a good place to catch Pokémon.
- Offer free WiFi if your business is located near to a PokemonStop or Pokemon Gym. The Pokemon Go app is data hungry and will soon eat away users mobile data. Let the players login to your free Wifi via their social media accounts and follow your business page. Then you can periodically post when you are setting a ‘lure’ or offering a discount on your products or services.
We have a range of mobile marketing solutions, that with a little imagination can drive Pokemon Go players to your place of business.